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Track Your Site
By Shee Naa of bala
An example may help our explanations, so we've created a fictitious website to follow throughout the guide. For each topic, we've fleshed out enough information about the site to illustrate the point being covered. Here's some background information about the site we'll use: • Website/business name: "Brandon's Baseball Cards" • Domain name: brandonsbaseballcards.com • Focus: Online-only baseball card sales, price guides, articles, and news content • Size: Small, ~250 pages Good practices for page title tags • Accurately describe the page's content - Choose a title that effectively communicates the topic of the page's content. Avoid: • choosing a title that has no relation to the content on the page • using default or vague titles like "Untitled" or "New Page 1" • Create unique title tags for each page - Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site. Avoid: • using a single title tag across all of your site's pages or a large group of pages • Use brief, but descriptive titles - Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result. Avoid: • using extremely lengthy titles that are unhelpful to users • stuffing unneeded keywords in your title tags |
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