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opt-in list tips By Shee Naa of bala There is no doubt that you have heard this question many times and phrased many ways...”What’s in it for me?” That is precisely the question that the readers of your marketing email want answered....and they expect you to answer it quickely. The members of your opt-in list want you to quickly answer the ‘what’s in it for me’ question. They don’t want you to list reasons for them to buy what you are selling. They want to know how the product or service can help them achieve their goals, make them feel better, look better, answer pressing questions, solve their problems or answer their questions. They honestly don’t care why YOU think that they should buy the product or service that you are offering. They want to know what is in it for them. A simple way to keep your marketing email focused on the ways that the product or service that you are offering is focused on the needs of the recipients of the email is this; there is no ‘I’ in ‘sales’. Reread the marketing email that you have written. Every time you have said, “I” change it to ‘YOU’ and rearrage the sentence so that it makes sense. If the sentence can’t be changed...remove it. It’s counterproductive.

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Contributed by andikurniawan on November 14, 2008, at 10:22 AM UTC.

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