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killer email ads By Shee Naa of bala Why is it that you send a marketing email to the members of your opt-in list? Most likely you aren’t sending email just for the sake of sending email or because you think that sending email is just a ton of fun. No. You send email for just one purpose. That purpose is to convince those who receive your email to act on it. You want the recipients to buy what you are selling. You want them to click on the links you supplied, drag out those credit cards and buy what you are selling. In plain English, the object of a marketing email is to sell the products or services that you are recommending in it. There is a geometric therom that says, “The shortest distance between two points is a straight line.” The object of a marketing email should be a straight line between point A (You sending the email) and point B (the recipient of the email buying the product or service that you are selling). You don’t want to send the members of your list by way of the sceneic route. You want them to get on the freeway and go as quickly as possible from receiving the email to buying whatever you are selling. If you lose sight of the main object of a marketing email that you send out to the members of your list, you are very likely to send them on that sceneic tour and make them forget all about getting from point A to point B.

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Contributed by andikurniawan on November 13, 2008, at 11:09 PM UTC.

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